1. One Post per Week: Quality Over Quantity
By limiting posts to once a week, agents ensure that each post is crafted with care, maximizing impact without oversaturating their audience. This restraint is also practical, as many Facebook groups, where a significant portion of engagement comes from, limit business posts to once per week. This restriction is a blessing in disguise, allowing agents to focus their efforts on creating one compelling post that adheres to group rules and stands out in the sea of content.
2. At Least 10 Photos or Graphics per Post: Capturing Attention
The human brain processes visuals 60,000 times faster than text, making photos and graphics critical in stopping the scroll. Social media marketing's golden rule is to capture someone's attention long enough for them to engage with your content. The 1-10-10 strategy accomplishes this by including at least ten photos or graphics per post and requiring the viewer to click on the + symbol to see the full collection.
The psychology behind the + symbol on a Facebook photo album plays into the human curiosity of "what's behind the curtain?" By providing a mystery and the means to solve it, the strategy encourages users to click through the photos, making them more invested in the content with each swipe. This engagement is pivotal, as the act of exploring the album transforms passive viewers into active participants, deepening their connection with the agent's brand. Plus, Facebook gives a free boost to your post every time a viewer scrolls to the next photo.
3. Sharing in 10 or More Facebook Groups: Expanding Reach
The magic of the 1-10-10 strategy culminates in its third pillar: sharing the content in ten or more Facebook groups. This approach is where the strategy's true power lies, as it significantly broadens the post's reach beyond the agent's immediate followers. By entering these communal spaces, agents tap into a reservoir of potential clients who might not have encountered their brand otherwise.
The Algorithm Advantage
Each interaction with the post, particularly the act of clicking to view hidden photos, signals to Facebook's algorithm that the content is engaging, prompting it to display the post to more users. This organic boost is invaluable, as it amplifies the post's visibility without the need for paid promotion. The cycle of interaction and increased visibility creates a self-sustaining momentum, propelling the agent's content across the platform and into the feeds of an ever-expanding audience.
Conclusion
The 1-10-10 strategy stands as a testament to the power of strategic content creation and distribution on Facebook. By adhering to the principles of quality, visual engagement, and community sharing, real estate agents can significantly enhance their digital marketing efforts. This strategy not only aligns with the platform's operational dynamics but also caters to the psychological drivers of engagement, making it a potent tool in any agent's arsenal. In the competitive landscape of real estate marketing, adopting such innovative approaches is key to capturing attention, generating leads, and ultimately, closing sales. The 1-10-10 strategy isn't just a method—it's a pathway to success in the digital age.